A Brief History of Social Advertising [Infographic]

Social media advertising has become a critical part of the modern marketing process, with more and more people spending more of their time tweeting, posting and otherwise engaging with content across social platforms.

And given its current ubiquity, it’s interesting to consider where social media advertising has grown from, the points in the evolution of social platforms that have paved the way for this new era of consumer connection.

That’s precisely what this new infographic from Unified is all about – this updated chart lists all of the major milestones in the growth of social media as a marketing and advertising medium. It provides an interesting overview of where we’ve come from – while also prompting you to ponder what might be coming next.history-of-social-advertising_web.png