Snapchat vs. Instagram: A rivalry as old as time. Well, almost.
There have been a lot of discussion this year about who’ll eventually win the battle between the two social media giants, and while out of the gate it looked like Snapchat would eventually be declared the victor, Instagram has been leading a charge to take some of Snapchat’s best features and… well, copy them.
However you slice it, these two platforms are what many think are the future of social media. In this post, we want to break down what each platform is, and more importantly, what it can offer to brands who are looking to connect with their ideal consumers.
By The Numbers
As of the end of 2016, Snapchat is seeing 150 million active users every day. They’re also reportedly serving 10 billion daily video views, while users, on average, are logged into Snapchat for 30 minutes every day.
Instagram, meanwhile, now has more than 600 million registered users, with more than 300 million of them logging into the app daily. For brands looking for engagement, it doesn’t get much better than that, especially among the younger populations.
Both Snapchat and Instagram have major appeal among people users age 35 and under – researchers have found that up to 90% of Instagram’s users are 35 and under, while 86% of Snapchat users are under the age of 34.
Which Platform Do Millenials Prefer?
Wishbone recently conducted a survey asking users between the ages of 12 and 25 (the coveted heart of the Millennial target group) which they preferred, Snapchat or Instagram. Here are their decidedly unscientific, yet still interesting, results:
With almost 36,000 votes, Snapchat won a decisive victory in this group – though there were a couple of interesting findings in the subsequent data:
- 25% of respondents (approximately 32,000) said they would delete Snapchat now that Instagram has a stories feature
- 43% of respondents (approximately 33,000) said they would delete Snapchat if Instagram started providing Lens and Geofilter like options
It shouldn’t be too much of a surprise to imagine that Instagram could be working on that very feature now given parent company Facebook’s fairly blatant attempts at copying Snapchat’s core features.