Chart of the Day: What clickthrough rate can new Facebook advertisers expect?

facebook-ad-clickthrough-rates-by-industry-2017With declining reach in organic Facebook posts, we are seeing competition on Facebook hot up. Last September Sheryl Sandberg announced that Facebook had passed the 4 million advertiser milestone and that was only 6 months after the 3 million milestone was passed…

If you’re thinking about investing in Facebook advertising you will want to model the return on marketing investment to make the business case. Knowing average clickthrough rates can help you make the case. Facebook’s own Ad Manager will enable you to estimate reach, but what clickthrough rate can you expect on Facebook?

This new research from WordStream’s Facebook advertising customers shows that across sectors clickthrough rates (CTRs) vary from around 0.5% through to 1.6%.