April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes

kfc-bucket-hed-2017April Fools’ Day falls on Saturday this year, which leaves brands caught between wanting to roll out their hoaxes on Friday, to reach the millions captive at their work computers, or waiting for the big day itself.

Here at AdFreak, we’re going to split the difference—cover all the good ones that come out on Friday, then update the list on Saturday and throughout the rest of the weekend.

Check out the best here.