Study: Pre-Roll Ads Are Least Intrusive With Best Recall

impactonadrecall-560

A new study comparing an array of video ad formats has found that pre-roll ads are not only seen as least intrusive by consumers — they also have the best recall on both mobile devices and desktop computers.

The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% of mobile device users feeling that the ad interrupts the content compared with 60% on outstream and 72% on mid-roll.
Read full article here.