YouTube Is Adding 40 Celebrity-Driven Original Programs

youtube-app-messenger-hed-2016With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago.

Tonight, at the digital giant’s BrandCast event in New York, YouTube chief business officer Robert Kyncl announced that celebrities such as Ellen DeGeneres, Kevin Hart, Ryan Seacrest and Demi Lovato are creating shows. The big pitch to marketers came toward the end of the first week of the Digital Content NewFronts.

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