The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention:
1. Video advertising spend explodes
According to the Interactive Advertising Bureau, the average annual ad spend around original digital video content—defined as being professionally produced for digital consumption—will be $4.4 million for 2017, nearly doubling from $2.4 million in 2015. To arrive at that finding, the IAB surveyed 358 marketing and media buying professionals—with about half working at agencies and half on the client side—who manage annual ad spends larger than $1 million.
Video is a hot space across the board, the trade organization found, with the average digital/mobile video ad spend increasing 67 percent from 2015 to $9.4 million this year.