Do you need to use Facebook ads more effectively?
Have you considered narrowing the goal for each of your ads?
In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business.
#1: Remarket to Potential Customers Who Abandon Carts
This Bluehost ad gets Facebook advertising right on so many levels. Bluehost uses this ad in the middle of the sales funnel to reduce cart abandonment. The ad appears to people who have added a Bluehost service to their cart and prompts them to return to the website and complete their purchase.
The ad features compelling copy, beginning with the question to remind someone they’re in the middle of a decision about building their website. The second line hits the low-cost barrier to entry to using the Bluehost service, only $2.95. Next, the ad uses text to provide extremely heavy social proof: trusted by millions of customers.
Video makes this ad even more effective. Video is currently the best-performing type of content; people watch more than 100 million hours of video on Facebook every day. Also, by featuring different business owners, the video reinforces the social proof mentioned in the ad copy.
Below the video, the clear link title, description, and call to action (CTA) also make this a strong ad. The link title, “Launch Your Website Today,” is clear and direct, design to compel users to take the final action to launch their website.
After the link title, the link description reinforces social proof that appeared earlier in the ad copy and video. The description also highlights another benefit of joining: getting a free domain. The CTA, Shop Now, reflects what the ad would like customers to do: prompt them to finalize their buying decision and launch their site.