Instagram Stories is picking up steam.
The company reported Tuesday that Stories, the feature that lets users share videos and posts that disappear after 24 hours, is now used by 250 million people every day. That means Stories added 50 million new users in two months, one month faster than its jump from 150 million to 200 million users.
Instagram is also changing its live video feature so users can now share those live videos to their Stories. Originally, live videos on Instagram disappeared as soon as the broadcast ended, but now they could exist for up to 24 hours.
Facebook loves to tout these big user growth milestones, but the significance here is that Instagram’s version of Stories appears to be growing faster than it was at the beginning of the year. (Instagram reports these numbers whenever it wants, though, so it’s tough to say for sure.)
The new milestone means almost 100 million more people use Instagram Stories than use Snapchat, the actual inventor of the Stories format. That’s a bummer for Snapchat, because they clearly invented something that people want to use — Instagram has just scaled it more quickly.