Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats – while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. Check them out.
1. 70% of Hashtags on Instagram Are Branded
Brand engagement is notoriously higher on Instagram than other social channels. Brands have accepted this and decided to deploy their own hashtags to help organize the conversation.
Keep this in mind when planning campaigns in 2018 – having a campaign-specific hashtag can be very useful when tracking performance.