How to Use Facebook’s Updated ‘Engagement Audiences’ to Focus Your Ads

6Facebook’s always looking to improve their ad targeting options and tools, and they recently updated their ‘engagement’ custom audiences, providing marketers with a range of new considerations for retargeting and connecting with interested consumers.

To access the new options, open your Business Manager dashboard and select the ‘Audience’ tab – this will navigate you to ‘Asset library’ section.

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