With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream. But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit.
To help with this, Instagram has this week released its annual listing of key usage trends, which includes a range of stats from throughout the year. The insights provided are mostly ‘of interest’, as opposed to deep analysis, but still, using this data, you can get a better perspective on what’s popular on the platform, and which users are driving the most engagement.
First off, there’s the most liked post of the year, which this year, unsurprisingly, came from Beyonce.