With linear TV audiences more fragmented than ever, the Super Bowl is one of the last remaining TV events that still draws large audiences at scale. Last year’s showdown between the New England Patriots and Atlanta Falcons not only corralled 111.3 million television viewers, but it was also the most talked-about television program on social media ever, with over 48 million people joining the Super Bowl conversation on Twitter and Facebook.
While the Big Game goes down on the big screen, TV viewers will be discussing the action on mobile and engaging with video content on social media. Of Facebook’s 240 million game-time interactions in 2017, 90 percent took place on mobile.
Social advertising has already cemented itself as a key component (and metric) of Super Bowl ad buys and makes up a large part of every brand’s advertising strategy for live sports and entertainment. Here are five tips on how to maximize the impact of your Super Bowl game plan with social advertising: