What are your thoughts on the LinkedIn Social Selling Index score – vanity metric or valuable tool?
Some say it’s a helpful metric of performance on LinkedIn, while others say it’s useless. Where do you stand? Do you use the SSI or even know what it is?
The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.
In this post, I’ll provide an overview of LinkedIn’s SSI score, and how you can utilize it, if you wish to do so.
Ultimately, you’ll need to answer the “how important is the LinkedIn SSI score” question for yourself.
LinkedIn describes its Social Selling Index as a “first-of-its-kind measure of a company’s or individual’s adaptation of the four pillars of selling on LinkedIn, based on a scale of 0 to 100.”
Performance in each of the four pillars is measured, and the compiled score is your Social Selling Index ranking. The maximum score for each pillar is 25 and LinkedIn says the SSI is a “measure of a salesperson’s social selling skills and execution”. LinkedIn also claims that “statistics show that as a salesperson’s social selling index rises, so does their sales success.”