Understanding The Difference Between ‘Micro-Influencers’ and ‘Mega-Influencers’

Have you ever read a post by your favorite blogger, or seen a product recommendation from them, and snapped it up right away?

This is influencer marketing in action.

By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant, and already engaged, in order to increase sales.

And given that research shows that some 75% of consumers are more likely to buy something based on a reference on social media, it’s easy to see why influencer marketing is heating up.