Facebook’s new dating service may know us better than we do

qx0tcTI2-1Think what you will about Facebook’s intrusions into your privacy, but the all-knowing social media network appears to have hit on a feature that could use that power for good, and help a significant cohort of its users: singles. On Tuesday, the social network announced it has started a matchmaking service.

Chief executive Mark Zuckerberg said the feature is “for building real long-term relationships, not just hookups.”Users who choose to participate will click on a heart icon on their profiles, where they’ll be prompted to set up dating profiles, choose nearby events to go to, see the profiles of other singles who are also attending and start communicating with those people.The fact is, this could well be news you can use.
The Harvard Study of Adult Development — one of the longest studies of humans ever conducted — found that good relationships are one of the most important contributors to our health and happiness. And there’s probably no organization on earth better positioned to — potentially — do that by leveraging what it knows about users who are singles.
Still, after the revelations in March that a political consulting firm hired by President Donald Trump’s campaign accessed the Facebook data of tens of millions of users without their permission, many of us have become rightly concerned about how much Facebook knows about us — and what it does with that information.