Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.

That growth rate means the platform’s gaining momentum – it took Pinterest 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. Adding another 50 million since September means the platform is now gaining 25m new users every four months, on average – so again, a marginally faster growth rate.

For comparison, over the last year, Twitter has added 9 million MAU, while Snapchat has added 25m (though important to note Snap’s are daily active users – they don’t publish MAU stats)

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities | Social Media Today
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