Instagram Stories is now up to 400 million daily users, and Facebook executives have noted that the Stories format is on track to become the primary social sharing platform, overtaking the News Feed before the end of the year.
The trends indicate that you should be considering where Stories fits into your social media marketing strategy – but given it’s such a new and different format to master, how can you know what you should be aiming for?
What qualifies as ‘good’ Instagram Stories performance? What type of Stories content should you be posting?
Lucky for you, the team at Delmondo have got your back. Delmondo, a social analytics company, has been specifically focused on the evolution of the Stories format, developing the industry standard for reporting both vertical video and Stories (Snapchat and Instagram) performance.
Given this, the company is perfectly placed to provide insights into key Stories trends and usage – which they’ve done in their latest report, which highlights their findings from over 5,000 Instagram Stories over the last six months.
Here are five key insights from the report
1. Stories Reach
First off, the Delmondo team have sought to put together accurate benchmarks for Stories reach.
Of course, this is difficult because every brand is different, but the Delmondo team have separated their findings by vertical to try and hone in their figures.
As you can see, the average reach rate for Instagram Stories is around 7.2% of your Instagram following, with significant variations dependent on your sector. As noted, this is not definitive, but it may help give you a better idea of what success looks like in terms of your Stories performance.