Snapchat quietly launched sticker packs to win over creators

Snapchat’s charm offense with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat.

Last week, Geir Ove Pederson, aka Geeohsnap, launched the first creator-made sticker pack for Snapchat. It showed up when users clicked the star button within the sticker section of the app.

Geeohsnap’s Snapchat sticker pack

On July 29, Ketnipz, a popular cartoon created by Harry Hambley, appeared as a sticker pack. Hambley had previously worked with Instagram on a ketnipz sticker.

View image on TwitterView image on Twitter

Also coming soon are sticker packs from Cyrene Quiamco, aka CyreneQ, whose pack features a character commonly featured on her snaps named Ele; Alex Richter, aka decalex, is creating one of calligraphy; Audrey Spencer, aka cakes1todough1, is launching a sticker pack of cats; and Mike Metzler, aka Metz044, made one of corgis, a common element of his Snapchat Stories.

“Being able to include our own branding as a native part of the platform is incredible for us creators. The fact that Snapchat is partnering with creators to roll this out is another way to show they are investing in the creator community,” Metzler said.

Read full article here.