1. Video is King
Video is quickly becoming the main source of content for many brands. Cisco projects that 80% of online traffic will be driven by video content by next year. About 80% of social media users say they’d rather watch a video than read text.
When it comes to healthcare content, mobile video will likely be the best bet for marketers. Video content and live streaming has a unique way of engaging viewers.
Harvard’s T.H. Chan School of Public Health posts live broadcasts on their Facebook page regularly. Medical supplies company Avacare Medical routinely posts videos on their Facebook page that features educational or uplifting content.