Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options

fb_canvas_targetFacebook is giving its immersive Canvas ad option an update, with a new name, some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement.

Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, with the ads taking up the whole screen when clicked.

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