Messenger apps have seen enormous growth over the years. The top four messaging platforms—Facebook Messenger, WeChat, WhatsApp, and Viber—boast of over 3 billion active users per month. This number is bigger than the active users of the top four social networks. It goes without saying that people love these apps, and any marketer should learn how to leverage these platforms to reach their target customers. Thankfully, messenger apps have released several updates to make their platforms friendlier to marketers.
In this guide, we’ll focus on Facebook Messenger, which has proven to be a useful marketing tool when leveraged correctly. Here are three ways to advertise your business using Facebook Messenger Ads.
1) Click-to-Messenger Ads
This is the most popular Messenger ads for marketers—and there’s a good reason why. Its primary purpose is to build a subscriber list and a loyal following by starting conversations with new people. Click-to-Messenger ads look like regular ads on Facebook, but you’re redirecting users to Messenger instead of your website or a landing page.
Also called Destination Ads, this type of ad can be customized by adding an image, video, slideshows, carousel, etc. Users can tell that it’s a destination and when they see a call to action button that says, “Get Started” or “Send Message.”