Are Short Video Clips Making a Comeback Through TikTok?

Have you heard of TikTok, the music video focused app which enables users to post short clips – mostly lip-synching or dancing – and share them with friends?

If you haven’t heard of TikTok, you’ve likely heard of musical.ly, which, since August, has been re-branded as TikTok after being acquired by the app’s parent company, ByteDance, back in November 2017.

Whether it’s on your radar or not, it is worth paying attention to – according to new research from apptopia, TikTok is growing fast, with worldwide downloads up 20% in the last three months, and U.S. downloads up 25%.

In fact, TikTok is currently seeing more downloads than Snapchat, Instagram, Facebook and YouTube.

Tik Tok app ranking [chart]
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