The CBS broadcast game out of Atlanta was seen by a total audience of 100.7 million, according to CBS Sports.
That number comes from when you add up everyone who watched on CBS the network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes television and other digital properties. Besides being a very unique bundling spin on Super Bowl numbers that previous broadcasters haven’t shamelessly taken, that’s the first time the NFL’s big game on a network as fallen beneath 100 million viewers since 2009 when the Pittsburgh Steelers beat the Arizona Cardinals 27-23 in Super Bowl XLIII.
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