Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands.

And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next generation of consumers.

First off, the research shows that friends and family are the most common source of insights for product discovery:

Snapchat Gen Z research
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