New Survey Looks at How Marketers and Consumers View Social Media Engagement

Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two.

You can read the full report here (with sign-up), but here are some of the key points of note. First off, Sprout asked marketers to identify their primary goals for using social platforms, with ‘Increasing brand awareness’ coming out as the clear top choice.

Sprout Social 20202 report
Read full article HERE.
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