It’s difficult to contemplate the various ways in which 2020 has changed the way we live, the way we think, and the way we might approach life moving forward.
Of course, the most likely, long-term outcome will be much the same – people will eventually go back to doing things the way they always have, and that’ll become the norm once again. Eventually, we’re likely to move on, in the wake of the COVID-19 pandemic, and continue on with regular life. But there will be impacts, and those impacts could be significant, especially among younger, more impressionable people, for whom the virus has changed their perspective on the world and how they want to live in it.
Given this, it’s interesting to note the latest conversational shifts and topics gaining momentum among social media users at the moment – and this week, Twitter has provided some insight into key topics of focus among its users, and where people are paying more attention as a result of the pandemic.
The insights could help you get a better understanding of these key shifts, and how they relate to your marketing communications – here’s a look at some of the key trends Twitter has identified in its analysis.
First off, parenting has changed in 2020, with kids spending more time at home, and parents engaging more with their children amid the lockdowns.
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