When we talk about social media marketing, we’re almost always talking about the major social platforms such as Facebook, Instagram, Twitter, etc. For obvious reasons, these are the platforms marketers migrate to when looking to promote their brand. But what about the less-popular apps with niche user bases?
This question popped up recently in a Social Media Today team meeting, and my curiosity piqued. Even though some platforms are less popular among marketers, they’re still worth talking about. Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand?
Naturally, I turned to our readers for answers.
Q1: Other than the major social media platforms, is your brand active on any of the smaller niche social media platforms? (Ex: Reddit, Twitch, Quota)