New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

While the ship seems to have sailed on Facebook being the top social platform among younger audiences, Facebook, of course, still has Instagram to maintain connection with the youth. Or ‘had’ – according to a new survey conducted by research firm Piper Sandler, Instagram, too, now seems to be losing ground, with Snapchat and TikTok seeing higher preference among teen users.

The report incorporates responses from over 9,800 US teens, with a virtually even split among male and female respondents.

Piper Sandler teen research report

Read full article here.

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