The 2020 holiday season is shaping up to be like none other before.
The COVID-19 pandemic has upended our everyday lives, dramatically shifting consumer behaviors and expectations, and forcing businesses to quickly adapt to a new and unprecedented retail environment.
To stay afloat, many retailers have switched gears, prioritizing online shopping and other safe options for a consumer base wary of virus exposure.
Brands that were predominantly eCommerce-focused before COVID-19 have tended to fare better than others during the shutdowns, however, increased online competition, higher numbers of budget-conscious consumers and the overall unpredictable nature of the 2020 holiday shopping season are putting added pressure on an already critical time of year for retail success.
So how can retailers maximize their performance in the 2020 holiday season?
The following predictions can help brands prepare to build cost-effective marketing strategies for the season, and ideally, end 2020 on a positive note.
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