Snapchat Opens Up Its Ad Business Even More to Help Brands Buy Geofilter Ads Automatically

snapchat-geofilters-api-01-CONTENT-2017-840x460Snapchat wants brands to buy a lot of geofilters that layer fun text and graphics over users’ photos and videos. On Monday, the app opened up its API (application programming interface) a bit more, letting brands buy the location-based promos automatically.

More than 15 of Snapchat’s ad partners in the U.S., U.K., Australia and Canada, including Amobee and Videology, are now pitching sponsored geofilters to agencies and brands, as well as the full-screen, vertical video ads that run alongside stories and Discover content. Until now, advertisers have purchased branded geofilters through Snapchat’s self-service buying tool. The API is Snapchat’s version of programmatic technology that plugs tech companies into the platform to manage campaign spend, data, targeting and creative for advertisers.

In theory, the ad-tech vendors can help brands buy bigger ad packages that include both formats and automatically manage the targeting of geofilters to make sure they run at specific locations and times. Meanwhile, creative firms like VaynerMedia will develop creative templates to help brands design custom messaging for their geofilters.

In recent months, Facebook has relentlessly copied a number of Snapchat’s features, including geo-tagged stickers, and the move to open up more sponsored geofilters could help Snap keep its advantage. According to eMarketer, the app is expected to make nearly $1 billion from advertising this year, up from $404 million in 2016.

Read full article here. 

Augmented reality will soon be everywhere, and there’s no avoiding it

The hottest thing in Silicon Valley is coming soon to … well, pretty much everything.

Augmented reality is shaping up to be the next big digital gold rush, and consumers should ready themselves for the onslaught. Apple’s doing it. So are Google and Snapchat. Oh, and as we saw recently, Facebook is as well.

AR has thoroughly trounced virtual reality in the battle for developers’ hearts and minds, and with the amount of money behind the technology, it’s only a matter of time before even the Luddites of the world are forced to grapple with it in some form or another.

Read full article here. 

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

There’s a range of interesting insights and considerations here – the full infographic is below.

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Study: Pre-Roll Ads Are Least Intrusive With Best Recall

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A new study comparing an array of video ad formats has found that pre-roll ads are not only seen as least intrusive by consumers — they also have the best recall on both mobile devices and desktop computers.

The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% of mobile device users feeling that the ad interrupts the content compared with 60% on outstream and 72% on mid-roll.
Read full article here. 

Social Media vs. SEO: Which is the Best Traffic Source?

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Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.

So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.

Read full article here. 

5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

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Should you include hashtags in your Twitter ads? According to Twitter’s own advice, maybe not. The platform recently published a list of five tips, with which they say they’ve seen advertisers generate significant, repeated success.

And they offer some interesting food for thought – here’s are Twitter’s key tips for better tweet ad copy. Get the list of tips here.