In advertising’s golden age, “outdoor” was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year’s top winners at the Cannes Lions, most of the golds went to out-of-home ideas that push the edges of how marketers can engage passersby.
Take, for example, the massive dead whale created by Greenpeace Philippines and agency Dentsu Jayme Syfu. What looks at first to be a colossal carcass on the beach is, on closer inspection, a sculpture made from the types of plastic trash that are killing the region’s majestic ocean life.
Then there’s HBO’s SXSWestworld, which brought eerily lifelike sci-fi interactions to modern-day Texas for a next-generation festival experience.
The two Grand Prix winners perhaps represented both sides of the equation, reflecting traditional outdoor minimalism and the blurred lines between out-of-home and activations.
Check out all the 2018 Cannes Lions gold and Grand Prix winners in Outdoor below:
See the campaigns here.
This year, more businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option. Even Facebook CEO Mark Zuckerberg says so – according to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing.
Momentum for Stories is clearly building – and as such, if you’re looking to create your own Stories content in order to connect with your audience, it’ll take more than simply being present. You’ll also need to step up your Stories game to compete with rising attention in the space.
Luckily, there are a ton of different ways to brand your Instagram Stories – using these simple features, in a consistent way, can add a heap of personality to your Stories, and help you build a recognizable brand aesthetic.
In this post, we’ll explain the importance of Instagram Stories, how to customize your content, and outline the various features you can use to optimize your Instagram Stories strategy (CLICK HERE FOR FULL ARTICLE)
The right music can make a boring photo or video epic, so Instagram is equipping users with a way to add popular songs to their Stories. TechCrunch had the scoop on the music feature’s prototype in early May, and now it’s launching to iOS and Android users in 6 countries including, the U.S. Thanks to Facebook’s recent deals with record labels, users will be able to choose from thousands of songs from artists including Bruno Mars, Dua Lipa, Calvin Harris and Guns N’ Roses. The launch could make Instagram Stories more fun to post and watch in a way that copyrights won’t allow on Snapchat, while giving the app a way to compete with tween favorite Musical.ly.
Read full article here.
Madonna might have told the world to “Express Yourself” way back in 1989, but it’s millennials who have taken self-expression to a whole new level. And we’ve only got Instagram to thank for that.
That’s not because — despite what the headlines might say — we’re a bunch of vain narcissists with nothing better to do than take endless selfies. It’s actually because Instagram, and the mass adoption of cameraphones, has democratised self-expression and portraiture for everyone, regardless of class.
Read full article here.