New Report Looks at TikTok Best Practices and Benchmarks for Brands

While TikTok has been getting a heap of attention from consumers, it’s still largely new ground for brands, and amid the various concerns around the platform’s moderation policies and data privacy regulations, many are still unsure as to whether to take the leap and try to connect with audiences through the platform’s short video clips. And even then, […]

Facebook Publishes New Data on How Marketers Can Connect With Concertgoers [Infographic]

With music fans increasingly turning to social media to learn about upcoming band events, Facebook has this week published a new report into how music industry marketers can utilize social platforms to better connect with fans and related audiences. According to Facebook, live events are becoming a bigger deal over time. Various research reports have suggested that younger audiences, […]