Here’s another look at one of the hottest new advertising platforms – 3D outdoor projections. This example comes by way of Sydney, and gives us a taste of what’s possible with this new technology.
Foursquare, the location-based mobile game startup that pioneered the checkin, will introduce version 3.0 Tuesday evening. The new release turns on the power of every checkin accumulated over the course of its two-year history and transforms that data into recommendations. Read more @http://on.mash.to/gx82rV
If you don’t know about Google Goggles yet, you will soon. Visual search is an emerging trend that’s being catapulted by the growth of smart phones. For brands, visual search means more opportunity to engage with consumers. There seems to only be an upside to embracing this new technology and consumer trend. Much more to come on […]
It’s amazing when you look at the meteoric growth of Netflix an the free fall of Blockbuster revenue. The simple insight here is that efficient technology platforms will crush old, clunky business models unless they adapt to the new new landscape. We wonder who’s next?
Apple announced, at its event in San Francisco Wednesday, that it has sold its 100 millionth iPhone. When the iPhone first launched in June 2007, many questioned the long-term success of the product — could Apple, a newcomer to the mobile space, make a name for itself. The answer, unequivocally, is yes. Read more @ http://on.mash.to/hg848c
By now you’ve probably noticed that Facebook has updated their profile pic layout. What most people don’t realize is that you can have a ton of fun with the new configuration. Take a look at a few really cool examples @ http://on.mash.to/i9YwSg. For marketers there’s certainly an opportunity here…
Hulu continues to report impressive gains in both content and advertising partners. The site current has 627 advertisers and over 250 content providers. Both of those stats represent exponential growth from just 2 years ago. Read more at http://bit.ly/gqE0Wr
For years MySpace was the dominant social networking site. Those days have come and gone. MySpace traffic is now in free fall, with little sign of hope. Rumor has it that the once dominant site is for sale, but who’d be interested in saving this social dinosaur? (read more @ http://bit.ly/eKC28C)
Here’s a clever use of simple WiFi signals to hit consumers with message in a fun and unexpected way.