Check out GE’s first ever iAd. It’s called “Simple Harmony” and is part of the Ecomagination campaign that focuses on helping people, nature and industry coexist in harmony. The iAd experience is quite quirky, with catchy lyrics and funky animation, but the app is still educationally driven with people shaking, swiping and spinning parts […]
While brands worry that word-of-mouth may cast them in a negative light, research tends to show most discussions about brands are positive, and recommendations have more power than warnings. Consumers may also be more likely to believe nice things about a company.
We’ve all seen interactive screens before, but we thought this one was especially fun.
The One Club for Art and Copy in New York, will salute the top 10 campaigns of what it is calling the Digital Decade. Just about every campaign listed reset the bar when it comes to digital marketing. http://nyti.ms/ej1XQc
Five important social media trends that should be on everyone’s radar. http://bit.ly/iiRNA5
You have to wonder how long banner ads will survive with CTRs in decline and research like this… http://bit.ly/eGfoeX
This is a pretty fantastic example of how to engage consumers via mobile technology in a fun and unexpected way…
If you ever needed proof on why today’s marketing needs to be break through, here it is… http://bit.ly/acGIhh
Here’s a range of Facebook pages from brands who clearly get it. I think it’s safe to say that many of these pages are superior to the brand’s webpages with much moremore interesting content and functionality. http://ow.ly/3dnBm