Audience is still largely male, young and affluent http://bit.ly/eDWjHA
The rapid rise in popularity of social networking sites as a venue for casual gaming since Zynga released FarmVille in June 2009 will make social gaming a billion-dollar business this year, eMarketer estimates. http://bit.ly/h4sUpn
Mobile advertising continues to perform well compared to online advertising, according to the latest ad effectiveness study from digital marketing research firm InsightExpress. From November 2007 to December 2010, mobile has posted better results than online across key measures including aided and unaided awareness, ad awareness, message association, brand favorability and purchase intent. http://bit.ly/gnBBHV
No shortage of amazing technology this year. Looking forward to seeing what sticks. http://bit.ly/hpnKii
Here’s a simple way of using social media to surprise and delight your customers. It probably didn’t cost that much to create, but it’s impact was likely quite valuable.
A new social measurement tool, Klout, identifies the reach, impact and influence of Twitter accounts. This is quick and simple way of benchmarking a brands social presence (Klout.com)
A quick look at some data that points to the unprecedented growth of mobile advertising in 2011… http://slidesha.re/f0jGb3
The strategy is pretty simple – make people smile, laugh or shock them, and your video has a good shot at going viral.
If you read Adweek.com’s Top 10 Stories yesterday, you probably noticed more than a few digital-themed stories. Even in a down economy, nothing seemed to be able to halt the ever-evolving online space. And all media jumped on the digital bandwagon. In short, the emergence of the digital space became not just a single-category story: agencies, social-media […]
Can’t say we didn’t see this one coming… http://bit.ly/gWruMB