Study: Mobile Ad Metrics Still Outpace Online

Mobile advertising continues to perform well compared to online advertising, according to the latest ad effectiveness study from digital marketing research firm InsightExpress. From November 2007 to December 2010, mobile has posted better results than online across key measures including aided and unaided awareness, ad awareness, message association, brand favorability and purchase intent. http://bit.ly/gnBBHV

Adweek.com’s Top 10 Digital Stories of 2010

If you read Adweek.com’s Top 10 Stories yesterday, you probably noticed more than a few digital-themed stories. Even in a down economy, nothing seemed to be able to halt the ever-evolving online space. And all media jumped on the digital bandwagon. In short, the emergence of the digital space became not just a single-category story: agencies, social-media […]