FH 2010 FH 2009 Search 47% ($5,747) 47% ($5,148) Display Related: 36% ($4,356) 34% ($3,759) -Banner Ads 23% ($2,744) 22% ($2,394) -Rich Media 6% ($743) 7% ($704) -Digital Video 5% ($627) 4% ($477) -Sponsorship 2% ($242) 2% ($184) Classifieds 10% ($1,262) 10% ($1,116) Referrals/Lead Generation 5% ($642) 7% ($728) E-mail 1% ($120) 1% ($149) Imagine […]
Seems like the homepage unit on MSN has become a showcase for innovative digital creative units. We’ve checked it the last two weeks straight, and haven’t been disappointed yet.
With a mobile audience reaching 200 million users worldwide, Facebook unveiled several new initiatives to capitalize on its fast-growing presence beyond the desktop. The company launched new features for its mobile platform allowing users to log into third-party applications with a single sign-on, see friends’ check-ins across location-based services, and find deals from nearby […]
A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” http://bit.ly/drmvfW
The $100M+ in advertising seemed to pay off as Bing surpassed Yahoo in search market share. We wonder if this signals the end of their never ending struggle to become a major search player… http://bit.ly/9aoSJ4
Advertisers continue to increase their investments in the search marketing space. Both paid search and SEO are anticipated to grow in 2010, while other channels decrease, providing further evidence that search marketing is many advertiser’s primary digital concern. http://bit.ly/cIEzN0
Consistent with previous projections, recent reports indicate that ad spending fell by 12% in 2009. As expected, traditional media took the biggest hit. The rate of spending increased in late 2009 indicating that spending may be returning in 2010. It’s going to be an interesting year… http://bit.ly/cwhxOo
For the first time, digital ad spending is projected to surpass print. This is a major shift in the media landscape that indicates a change in marketing priorities, with implications for all advertisers. http://bit.ly/9nhoIT
More 3-D cinema ads are just around the corner. Nearly 14,000 movie theaters operated by the three largest chains are set to install digital projection systems from Digital Cinema Implementation Partners, a joint venture of AMC Entertainment, Cinemark Holdings and Regal Entertainment Group. The three chains formed DCIP to deploy digital projection systems at […]
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