GEICO: The Fast Forward YouTube Pre-Roll Ads

The pre-roll ad wars are hotting up, and fan favorite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to get you to go and watch the full length ad inside YouTube. Check them here…

Instagram Unleashes a Fully Operational Ad Business

ig-ad-business-01-2015Istagram’s ad business is growing up fast thanks to a boost of new technology from Facebook. The photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company. Instagram is launching ads with “Shop Now” buttons and other messages that link outside the app so users can take marketable action. Also, there’s a new API—software platform—that lets marketing partners automate the advertising process. Read full article here.