Facebook’s New Sales Model Offers Conversion Lift

facebook-ca-office-188_uqlQN2sCalling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales “lift” as a result of online ads. As part of broader effort that stretches back to 2013, the social giant says it can now determine conversion rates as a result of consumers simply seeing digital ads. “By using lift measurement, an advertiser can determine the incremental business/sales that the ad impressions caused,” a Facebook spokeswoman explains. Read full article here.