Apple is about to kick off its most important event in years.
The company is expected to announce new iPhones — including a high-end device, potentially called the iPhone X — plus a new Apple Watch and Apple TV device, and maybe some more information about its HomePod speakers. It’s the first-ever press event at the company’s new Steve Jobs Theater, part of its recently opened Apple Park “spaceship” campus in Cupertino, Calif.
The keynote kicks off today, Tuesday, Sept. 12 at 10 am PT, 1 pm ET. (That’s 6 pm in London and 1 am Wednesday in Hong Kong.) Recode will be in attendance, and will cover the event — click here for the latest. Other live coverage options include The Verge and Six Colors.
Apple plans to livestream the event on its website and via its devices, but you’ll need to use one that’s compatible with its livestreaming technology. These include: “iPhone, iPad, or iPod touch with Safari on iOS 9.0 or later, a Mac with Safari on macOS v10.11 or later, or a PC with Microsoft Edge on Windows 10.” You can also use an Apple TV streaming device, provided it’s a second- or third-generation device with software 6.2 or later or the latest, fourth-generation Apple TV.
Apple is finally slated to reveal the highly-anticipated deluxe anniversary iPhone on Sept. 12, and you will want to buy it immediately — but the sticker price could wind up dampening your excitement for the phone’s next-gen features.
Leaker Benjamin Geskin tweeted out a pricing tier for the new iPhones, citing information from a friend who has a friend at Apple.
A New York Times report also backed the idea of a starting price “around $999,” for the iPhone, citing anonymous sources who had been briefed on the device. That’s a much more reliable report than just the whispers of friend of a friend — but others aren’t so convinced that Apple will ask such a high price for a phone.
UBS analysts Steven Milunovich and Benjamim Wilson wrote in an investors note that they “questioned the logic” of Apple putting such a premium on an iPhone. They claim instead that the company will roll out the deluxe device at a $900 starting point for a 64GB model, with a 256GB version eclipsing the $1,000 mark.
The analysts also noted that Apple typically takes some cues from its competitors, and with Samsung’s latest offerings starting well under $1,000 — the new Galaxy Note 8 starts at $930 unlocked — there’s little incentive for Apple to set the bar any higher.
None of these projections questioned the features expected in the deluxe iPhone, which include a new edge-to-edge OLED display, a nearly bezel-free screen with no home button, and a new sensor system for facial recognition.
Speculation over the price of the iPhone is nothing new for the rumor cycle, with reports flying about the extra costs for as long as there have been rumors about a new OLED screen. Now that we’re a week away from the big reveal, however, those projected costs are all the more pressing, since we’re finally closer to getting a shot to put down the cash for one of our own.
After months of beta testing, Apple has finally released the first official version of iOS 10.
The update brings Siri to third-party apps and supercharges Messages with a lot of new superpowers. Siri and Messages may be the stars of iOS 10, but there are still plenty of new features to get excited about — even if they aren’t immediately obvious.
See the full list of hidden features HERE.
Wow. Just Wow. Read full article here.
Interest in the Apple Watch might be dropping significantly, at least where U.S. customers are concerned.
According to a new report from research firm Slice Intelligence, published by MarketWatch, Apple is currently selling fewer than 20,000 watches per day in the U.S., with the number dropping below 10,000 on some days.
Even if we disregard the initial burst of interest after the April launch, when Apple was selling around 200,000 watches a day according to Slice, this is quite a steep decline. Throughout late April and May, Apple Watch sales in the U.S. were steady, with Apple selling well above 20,000 watches per day on average.
We’ll need to keep a close eye on this trend. Read full article here.
Apple will sell more than 10 million Apple Watches and dominate the smartwatch category in 2015. But despite the hype, the smartwatch category will represent just 1% of the 2 billion smartphones on the globe. So should marketers even be paying attention to the Apple Watch?
The short answer: Yes.
For now, it’s a good way for marketers to learn how to deliver extremely contextual experiences to a niche set of early adopters and influencers. Down the line, we can expect Apple Watch to increase visibility and appeal for the entire wearables category, and unleash innovation focused on delivering more intimate brand experiences.
Read full article here.