So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in […]
Every day, Snapchat gets 100 million daily visitors. That means that more people will use the app today than the total populations of California, New York, and Texas combined. One hundred million users is the kind of number that can seduce any marketer. But jumping onto the platform without a strategy or some boundaries is a […]
From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives. Now, Johnnie Walker and agency Iris Singapore have built an interactive website and tablet app that doubles as in-bar entertainment. It’s part of the whisky brand’s “luxury mentoring” program that educates millennial consumers about the brand at […]
Super cool work from around the world See the full list of winners and their work here.