War of the Words: Millenials vs. Baby Boomers

Born out of the social and economic situation in which they grow up, every generation has a different outlook on life. To see an example of this, one only needs to compare Baby Boomers (born between 1946 and 1964) and Millennials (between early 1980’s and late 1990’s). A recent global survey by Ipsos Mori has […]

7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About

While there are many hot takes, predictions, surveys and other reports that analysts and research firms release every month, few are as closely followed as an annual Internet Trends report put together by Kleiner Perkins Caufield & Byers partner Mary Meeker. Today, at Recode’s Code Conference, Meeker released the 2017 version of her report, and it’s chock-full of charts, […]

Infographic: Inside the Modern Wedding, Where 82% of Couples Create a Custom Hashtag

Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season—but if you’ve logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn’t need to tell you that. Social media is becoming an increasingly important […]

8 Buzzy Video Marketing Stats From the NewFronts

The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention: 1. Video advertising spend explodes According to the Interactive Advertising Bureau, the average annual ad spend around original digital video content—defined as being professionally produced for digital consumption—will be $4.4 million […]