3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing. A quartet of marketers from Gatorade, GE, AwesomenessTV and NBCUniversal spoke about what’s driving the shift Wednesday at Advertising Week. Here are three things brands […]

12 Bite-Size Digital Marketing Stats That Intrigued This Week

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a dozen stats that got our attention this week: 1. Livestream sizzles Wendy’s Periscope campaign on Sept. 1 promoting the Baconator sandwich reached 300,000 viewers, according to […]

‘Digital’ Poised To Overtake TV Ad Spending Earlier Than Expected

The shift in ad industry market share from so-called “analogue” media to “digital” media is accelerating, and the latter is now expected to surpass television’s historically dominant share of U.S. ad spending by the end of 2016 — months sooner than expected, according to the statsmasters at eMarketer. Putting aside that television is a digital […]

How to Connect with Consumers via User-Generated Content [Infographic]

The benefits of user-generated content can be huge, particularly within social media marketing. The logic of the practice is pretty simple – the average person has a Facebook network, for example, of around 130 friends which looks something like this. As you can see, there’s a spread of interconnections between the different groups within your personal […]

Twitter Releases New Data on the Value of Influencers [Infographic]

Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is via the people who already have an audience and are already using the apps and tools to best effect. And while actors, singers and sports stars remain great amplifiers […]

Digital Video Ad Spending Soars, Budgets Coming Mainly From TV

Ad spending on original digital — both desktop and mobile — programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB). Results of the survey, which suggest a significant […]