Here Are Some Stats That Put The Whole ‘Duopoly of Google and Facebook’ in Perspective

Here’s a positive spin on eMarketer’s recent report: Digital advertising on mobile will only become easier for marketers, as Google will control search and Facebook will control display. But for those who enjoy a darker outlook, the duopoly that is Google and Facebook isn’t going anywhere soon, and in fact, will continue to grow: This […]

Chart of the Day: What clickthrough rate can new Facebook advertisers expect?

With declining reach in organic Facebook posts, we are seeing competition on Facebook hot up. Last September Sheryl Sandberg announced that Facebook had passed the 4 million advertiser milestone and that was only 6 months after the 3 million milestone was passed… If you’re thinking about investing in Facebook advertising you will want to model the […]

From Snapchat Scrutiny to the Power of Earned Media, Here Are 7 Digital Stats From This Week

Adweek searched the online marketing landscape for data points that grabbed our attention, as we always do at the end of the week. Seven, in particular, stood out this week: 1. Canary in the Snapmine? Snap Inc., the owner of Snapchat, on Thursday revealed via its IPO S-1 filing that it’s seeking $14 to $16 per share, valuing the […]