Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of experience marketing software, mined its data for trends among millennial partiers who attend branded events. “The brands winning over the millennial generation are delivering […]
One of the lesser-known, but potentially groundbreaking, features arriving in the new version of Apple’s next mobile operating system, iOS 9, is support for “content blocking” extensions in Safari. While that label doesn’t sound too dazzling in and of itself, users who install content blocking apps will see dramatic speed improvements when surfing the mobile web, thanks to […]
It’s been another intriguing week in the world of digital marketing data. We learned that livestreaming is quickly coming of age, and mobile advertising continues to explode. Here are seven stats that really grabbed our attention:
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that’s grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also […]
With 100,000,000+ viewers we wouldn’t have thought any indices would pop, so this is pretty interesting back pocket info:
Tons of informative data…
More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the global population and more than double the number three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion. Read full article here.