Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads

We all know influencers can have an impact on product marketing, but are we really getting a clear, measurable picture of how they actually sway sales in the store aisles? That was the challenge behind a first-of-its-kind sales effect study focusing entirely on influencer and content marketing released today by TapInfluence, Nielsen Catalina Solutions and WhiteWave […]

Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World

Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a multiscreen world. While AdWords has seen a handful of minor updates previously, the redesign will be the first major overhaul of AdWords’ interface since it was created more than 15 […]

How Millennials Consume TV Depends on Which Stage of Life They’re In (via Adweek)

There’s a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in “rapid transition.” That’s according to Nielsen’s Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising’s most elusive, and […]

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a new phase of its #SpeakBeautiful campaign at South by Southwest Interactive today with a tool that breaks down which body-related words people use the […]

Infographic: What Millennials Want to See (and Take Home) From Branded Events

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of experience marketing software, mined its data for trends among millennial partiers who attend branded events. “The brands winning over the millennial generation are delivering […]

Everything You Need To Know About iOS 9’s New Content Blockers

One of the lesser-known, but potentially groundbreaking, features arriving in the new version of Apple’s next mobile operating system, iOS 9, is support for “content blocking” extensions in Safari. While that label doesn’t sound too dazzling in and of itself, users who install content blocking apps will see dramatic speed improvements when surfing the mobile web, thanks to […]