The Advertiser’s Guide to Social Media Demographics

Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience. Along with this, there are different user demographics for each network – the same people aren’t on, or as active, across every social media network that’s available. […]

The Most Discussed Issues on Facebook and Instagram in October [Infographic]

Facebook has released its latest ‘Hot Topics’ report, covering the month of October. And while the data is behind time, the monthly Hot Topics reports provide some key insight, a quick bit of perspective into not only what’s being most discussed amongst Facebook’s audience (now more than 2 billion people), but also by who, with the listings […]

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups. Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that: “The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust […]

REPORT: People are ditching cable at a faster clip than previously thought

TV ad spending will be lower than anticipated this year, according to eMarketer, because people are cord-cutting at a faster clip than previously expected. According to the market-research company, TV ad spending in 2017 will expand just 0.5% to $71.65 billion, down from the $72.72 billion predicted in its first-quarter forecast for 2017. Further, it […]