‘Digital’ Poised To Overtake TV Ad Spending Earlier Than Expected

The shift in ad industry market share from so-called “analogue” media to “digital” media is accelerating, and the latter is now expected to surpass television’s historically dominant share of U.S. ad spending by the end of 2016 — months sooner than expected, according to the statsmasters at eMarketer. Putting aside that television is a digital […]

How to Connect with Consumers via User-Generated Content [Infographic]

The benefits of user-generated content can be huge, particularly within social media marketing. The logic of the practice is pretty simple – the average person has a Facebook network, for example, of around 130 friends which looks something like this. As you can see, there’s a spread of interconnections between the different groups within your personal […]

Twitter Releases New Data on the Value of Influencers [Infographic]

Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is via the people who already have an audience and are already using the apps and tools to best effect. And while actors, singers and sports stars remain great amplifiers […]

Digital Video Ad Spending Soars, Budgets Coming Mainly From TV

Ad spending on original digital — both desktop and mobile — programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB). Results of the survey, which suggest a significant […]

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

While e brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take these experiences to the next level and to make them meaningful to—you guessed it—millennials. Consumers, particularly influential millennials, have a constantly changing set of […]

Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads

We all know influencers can have an impact on product marketing, but are we really getting a clear, measurable picture of how they actually sway sales in the store aisles? That was the challenge behind a first-of-its-kind sales effect study focusing entirely on influencer and content marketing released today by TapInfluence, Nielsen Catalina Solutions and WhiteWave […]

Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World

Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a multiscreen world. While AdWords has seen a handful of minor updates previously, the redesign will be the first major overhaul of AdWords’ interface since it was created more than 15 […]

How Millennials Consume TV Depends on Which Stage of Life They’re In (via Adweek)

There’s a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in “rapid transition.” That’s according to Nielsen’s Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising’s most elusive, and […]

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a new phase of its #SpeakBeautiful campaign at South by Southwest Interactive today with a tool that breaks down which body-related words people use the […]