5 things to know about Americans and their smart speakers

speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year. But even as some Americans are integrating these devices into their homes, many owners express concerns over data collection and personalization, according to a Pew […]

Pinterest Outlines Rising Trends Amid COVID-19 Lockdowns

Amid rising usage during the COVID-19 lockdowns, Pinterest has seen the emergence of a range of new search trends, which could provide some valuable insight for brands looking to use the platform to connect with their audiences. And brands should, indeed, be considering Pinterest. The platform has seen a 44% YoY increase in Pinners engaging with shopping Pins on the platform, […]

Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth

With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues. Twitter was among the first major US digital ad publishers […]

New Study Shows Celebrities Are Key Distributors of COVID-19 Misinformation on Social Media

n a discovery that’s both unsurprising, yet informative in the same way, a new report from Reuters Institute has found that celebrities and politicians have played a key role in spreading COVID-19 misinformation on social media, even though their relative share in the discussion is very small, compared to overall conversation. The Reuters team studied 225 social media posts that […]