Is Facebook usage actually in decline? Going on the officially reported numbers from Facebook, you would assume that it’s not, but a rising accumulation of third-party data suggests otherwise, with a new report from eMarketer again showing a decline in Facebook usage, and predicting more of the same into the future. Read full article HERE.
Facebook is about to let us in on one of its darkest secrets: how many companies can track us outside of its service, thanks to its ad targeting tools. Though it’s been well known within the tech and advertising industry, it’s not something the typical Facebook user has been given much visibility into. But that […]
Pew Research has published a new report which looks at key trends and traits among US Twitter users, and how they relate to the wider population. And the insights, gleaned from a survey of more than 2,791 adult Twitter users, reveal some important points of note for marketers – to start with, according to the data, the majority […]
It’s not on the same level of overall popularity as Facebook and Instagram, but Pinterest, which is moving closer to launching its initial public offering, has released some updated usage stats, which show that it now has 265 million monthly active users, up from the 250 million that it reported back in September. The numbers were released […]
It took 15 months and nearly $20 billion more than originally planned, but the Walt Disney Company has officially closed on its $71.3 billion purchase of 21st Century Fox, putting into motion one the industry’s most massive transformations ever. Read full article here.
Snap investors, avert your eyes! It’s been exactly two years since Snap completed its very successful IPO. Snap had figured out how to reach the young people that Facebook was no longer capturing; investors hoped Snapchat would give Facebook and its stable of apps like Instagram and Messenger some legitimate competition. Unfortunately for Snap, that hasn’t […]
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109 […]