Pew Research has published a new report which looks at key trends and traits among US Twitter users, and how they relate to the wider population. And the insights, gleaned from a survey of more than 2,791 adult Twitter users, reveal some important points of note for marketers – to start with, according to the data, the majority […]
It’s not on the same level of overall popularity as Facebook and Instagram, but Pinterest, which is moving closer to launching its initial public offering, has released some updated usage stats, which show that it now has 265 million monthly active users, up from the 250 million that it reported back in September. The numbers were released […]
It took 15 months and nearly $20 billion more than originally planned, but the Walt Disney Company has officially closed on its $71.3 billion purchase of 21st Century Fox, putting into motion one the industry’s most massive transformations ever. Read full article here.
Snap investors, avert your eyes! It’s been exactly two years since Snap completed its very successful IPO. Snap had figured out how to reach the young people that Facebook was no longer capturing; investors hoped Snapchat would give Facebook and its stable of apps like Instagram and Messenger some legitimate competition. Unfortunately for Snap, that hasn’t […]
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109 […]
The CBS broadcast game out of Atlanta was seen by a total audience of 100.7 million, according to CBS Sports. That number comes from when you add up everyone who watched on CBS the network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes television and other digital properties. Besides being a very unique bundling […]
Sports has always been a key element of our interactive process, a means to connect and engage over a common interest and participate in related events. Given this, it’s no surprise to see that sport also plays a significant role in how people engage on social platforms, and that can be a valuable consideration for […]