The U.S. endured a .35 percent year-over-year contraction across broadcast, digital broadcast and radio platforms in Q2, according to a new report.
This figure comes despite the emergence of political advertising spend in primary Democrat and Republican elections, which has seen a 264 percent growth rate. When excluding political ad spend from the findings, broadcast, digital broadcast and radio saw an overall 4.90 percent contraction compared to this time last year.
The findings, from Matrix Solutions’ 2018 Midyear Ad Spend Report, are the latest comprehensive update on the state of the advertising spend ecosystem. It derived from the activity of more than 10,000 active users within media ad sales teams from January 2018 to June 2018.
“According to our data, overall ad spend throughout the year, to date, has remained relatively flat when including the buoyancy that always comes from political campaigns, and without there’s a clear contraction,” said Mark Gorman, CEO at Matrix Solutions.