50 Social Media Video Marketing Stats for 2017 [Infographic]

Video is the key content trend of the moment – if you’re not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.

If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.

The trends are fairly clear – look below for further context.

50 facts info

10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

stories search1(2)Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.

One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats – while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.

The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. Check them out.

1. 70% of Hashtags on Instagram Are Branded

Brand engagement is notoriously higher on Instagram than other social channels. Brands have accepted this and decided to deploy their own hashtags to help organize the conversation.

Keep this in mind when planning campaigns in 2018 – having a campaign-specific hashtag can be very useful when tracking performance.

Get the rest of the stats here.