4 Social Media Trends in Healthcare This Year

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1. Video is King

Video is quickly becoming the main source of content for many brands. Cisco projects that 80% of online traffic will be driven by video content by next year. About 80% of social media users say they’d rather watch a video than read text.

When it comes to healthcare content, mobile video will likely be the best bet for marketers. Video content and live streaming has a unique way of engaging viewers.

Harvard’s T.H. Chan School of Public Health posts live broadcasts on their Facebook page regularly. Medical supplies company Avacare Medical routinely posts videos on their Facebook page that features educational or uplifting content.

Read the rest of the article here.

Snapchat quietly launched sticker packs to win over creators

Snapchat’s charm offense with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat.

Last week, Geir Ove Pederson, aka Geeohsnap, launched the first creator-made sticker pack for Snapchat. It showed up when users clicked the star button within the sticker section of the app.

Geeohsnap’s Snapchat sticker pack

On July 29, Ketnipz, a popular cartoon created by Harry Hambley, appeared as a sticker pack. Hambley had previously worked with Instagram on a ketnipz sticker.

View image on TwitterView image on Twitter

Also coming soon are sticker packs from Cyrene Quiamco, aka CyreneQ, whose pack features a character commonly featured on her snaps named Ele; Alex Richter, aka decalex, is creating one of calligraphy; Audrey Spencer, aka cakes1todough1, is launching a sticker pack of cats; and Mike Metzler, aka Metz044, made one of corgis, a common element of his Snapchat Stories.

“Being able to include our own branding as a native part of the platform is incredible for us creators. The fact that Snapchat is partnering with creators to roll this out is another way to show they are investing in the creator community,” Metzler said.

Read full article here. 

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its “Snap Chatter” audience insights report, which provides a listing of all the key topics and trends generating discussion among users within the app.

And given Snapchat’s younger audience, the trends identified in Snap Chatter could be of key value, with many rising trends often identified first by younger groups.

So what’s generating discussion amongst Snap users? Check out the new Snap Chatter infographic below.snap_chatter_info_T0LwDJF.png

FACEBOOK PROMISES TO START TELLING YOU WHEN YOU’RE FACEBOOKING TOO MUCH

Facebook on an iPhone.

Facebook, during all its years of expansion, has been focused on one thing above all else: getting people to spend more time on its social network.

Now, as tech giants face increasing criticism over the addictive nature of their products, the company is releasing features that do the opposite. Facebook and Instagram, its photo-sharing app, will add controls to help people measure how much time they’re spending on the sites, so they can dial it back if they want to. Users can also mute notifications on the apps for a certain period of time, or sign up to get an alert when they’ve been scrolling for too long.

“It’s not just about the time people spend on Facebook and Instagram but how they spend that time,” Facebook said in a blog post Wednesday. “It’s our responsibility to talk openly about how time online impacts people—and we take that responsibility seriously.”

Most companies haven’t focused on that issue until recently, following concerns from mental-health experts and industry critics about internet and device addiction, and the way technology is designed to keep users coming back for more. In June, for example, Apple introduced “Screen Time,” an activity report that will show how much time users are spending on individual apps and how often they pick up their iPhones. Google announced similar controls in May.

Facebook has been working on improving the way people feel about its website, which has been a destination for political bickering, misinformation, clickbait and viral videos. The social network earlier this year pledged to change the mix of its news feed to emphasize conversations that are meaningful between friends and family, as opposed to content designed specifically to go viral. The changes have affected how much time people spend on the site, which could in turn affect Facebook’s ad revenues. The company has said that it expects sales growth to slow in the coming years—and revenue fell short of estimates in the second quarter, sending Facebook stock down 19 percent in a day last week.

“We want the time people spend on Facebook and Instagram to be intentional, positive and inspiring,” the company said.

As part of this push, Facebook said it convened a summit with online safety experts, researchers and teens in March to talk about technology and how it’s influencing well-being. It plans to tweak its products to further address concerns like a lack of kindness online.

Meanwhile, the company is grappling with its impact on society in other ways. It disclosed on Tuesday that it identified an ongoing effort to use its platforms to influence the U.S. midterm election, via a network of false-identity accounts and pages. The company says it doesn’t yet know who is behind the coordinated campaign, which follows a similar effort, linked to Russia, ahead of the 2016 U.S. presidential campaign.

Apple reaches $1,000,000,000,000 value

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Apple just became the first American public company to cross $1 trillion in value.

The iPhone maker achieved that big number on Thursday when the stock passed $207.04 a share. Its new all-time high is $207.05. Apple is now up more than 20% this year.

Shares surged after Apple reported earnings that topped forecasts and a healthy outlook on Wednesday.

Even though some think Apple (AAPL) needs a new product to keep sales and profits booming, Apple has rallied past the trillion level thanks to solid sales of the iPhone 8 and X — particularly in China and Japan — and surging services revenue from the App Store.

Related: Apple is showering its investors with cash

Wall Street thinks Apple could go even higher. Thirteen analysts have a price target of above $225 for Apple. The most bullish, Brian White of Monness, Crespi, Hardt & Co., has a price target of $275 a share. That would value Apple at $1.3 trillion.

Apple is benefiting from investor euphoria surrounding the tech sector broadly as well — and it could soon have company in the trillion dollar club.

Amazon (AMZN), Google owner Alphabet (GOOGL) and Microsoft (MSFT) have all rallied to near record highs this year, too. Amazon is worth nearly $900 billion while Google and Microsoft are each now worth more than $800 billion.

Apple is not the first publicly traded company in the world to surpass the trillion dollar mark though.

Video: What Is Ad Fraud and How Does It Happen?

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes—to which site and to which audience.

Juniper Research released a report in May that found brands “lose” $51 million per day, or about $19 billion a year, on fraudulent ads. And if nothing is done to curb this, Juniper reports that by 2022, that number will be $44 billion per year.

Big spenders, like Procter & Gamble and Unilever, have issued clarion calls to the industry to clean up its act. Platforms that contribute to the messiness—Facebook, Google, YouTube—often find combating ad fraud is easier said than done. It’s a game of Whack-a-mole.

Publishers, too, are affected by ad fraud, to the tune of $1.27 billion per year, according to a study conducted by 16 publishers.

Often lost in this discussion, however, are the complex questions of what exactly is ad fraud, and how does it happen?

Adweek recently spoke with Chad Peplinski, svp of media at Conversant. In the video above, he explains some of the different types of ad fraud. In the video below, he tells us how an ad becomes fraudulent.

Watch the video HERE.

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