Video is the key content trend of the moment – if you’re not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
The trends are fairly clear – look below for further context.
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats – while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. Check them out.
1. 70% of Hashtags on Instagram Are Branded
Brand engagement is notoriously higher on Instagram than other social channels. Brands have accepted this and decided to deploy their own hashtags to help organize the conversation.
Keep this in mind when planning campaigns in 2018 – having a campaign-specific hashtag can be very useful when tracking performance.
Get the rest of the stats here.
There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different.
One of the most difficult elements of this is that the Milennial generation, the one that every brand’s so keen to reach, is huge. Millennials (those born between 1981 and 2004) are now the largest generation in America, covering a wide spectrum of varying people – too wide, by most accounts, to actually be used as a demographic divider.
In practical terms, it makes more sense to separate this group into Gen Y (1981-1999) and Gen Z (After 2000), which is more likely to be indicative of habitual behavior – which is what Hand Made Writings have done with this new infographic, examining the key content habits and behaviors of the different generations online, based on various research reports and studies.
And while there are still some wide generalizations implied by the data – and the only true way to know your audience habits and preferences is to study your own audience analytics – the insights presented do provide some important considerations worthy of factoring into your plans and testing.
We are now well into August and staring the busy fall sales season right in the eye, so digital marketers need to catch up on current trends. With that in mind, here are 8 stats from last week that grabbed our attention.
1. AI drives sales
Artificial intelligence represents a chance for startups to make an impact and cash in like never before. It’s especially interesting to see sister duo Caroline Stern Klatt and Dana Stern Gibber, who co-founded Headliner Labs, a two-year-old chatbots company that has landed clients like Women’s Wear Daily, BoxyCharm, La Sun, Jemma Wynne and Donni Charm. Donni Charm just reported that they saw a 63 percent increase in sales from their Headliner-powered chatbot, which helps consumers discover new products, deals and style guides.
“Across the board, Headliner’s clients are seeing a 40 percent engagement rate, with customers spending an average of six minutes per bot session,” Klatt claimed. “Most importantly, the bots are driving sales—we’ve seen an average of 13 percent increase in digital sales (across clients).”
See the rest of the stats here.