Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Sports has always been a key element of our interactive process, a means to connect and engage over a common interest and participate in related events. Given this, it’s no surprise to see that sport also plays a significant role in how people engage on social platforms, and that can be a valuable consideration for brands looking for ways to increase brand awareness and connection with their fans.

In line with this, and in the lead-up to the 2019 Super Bowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content, and what brands need to consider in this shift. Facebook utilized the GlobalWebIndex “Sports Around the World” study, which surveyed over 90,000 internet users, in order to extract relevant insights about how digital consumers engage with sports.

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Read full article here.

The history of Netflix price increases in a single chart

Yesterday Netflix announced it will be raising its monthly subscription prices as much as 18 percent — but it has been steadily increasing rates since its first streaming jump in 2014.

The hikes will help Netflix pay for its ever-increasing content bill. Investors think that’s a good idea — the stock rose 6.5 percent yesterday and analysts released a bunch of optimistic ratings.

The price of premium service, which now includes Ultra HD streaming on up to four devices, jumped up $2 to $15.99, while a basic subscription price rose for the first time to $8.99.

Here’s what Netflix price increases have looked like over the years, according to data from investment research company Bernstein:Screen Shot 2019-01-29 at 9.10.25 AM.png