Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands. And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next […]
Those crazy Millennials and their Snapchats. Snapchat has this week published the latest version of its ‘Snap Chatter’ trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month. Much of it is likely as you would assume – ‘National Sister Day’ was a key focus of discussion, […]
If you’ve ever wondered why social networks keep adding in messaging tools, and increasingly emphasizing direct communication, take a look at this chart. Read full article here.