Consumers are sick of hard-sell email messages that are not informative enough and irrelevant, but they’d still rather get email offers from brands compared to direct mail, mobile apps or social media. Those findings arrived today from Adobe research—called the Adobe Consumer Email Survey—that surveyed 1,007 white-collar workers.
Additionally, half of consumers feel like marketers send too frequently.
Meanwhile, here are several other data points from Adobe that marketers ought to find interesting.
How focused are you during the workday? Be honest.
Almost one-third of Americans — 29%, to be exact — visit Facebook each day while they’re at work. Gmail, Yahoo Mail and YouTube are also popular destinations during the workday. Read article here