New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Is Facebook usage actually in decline? Going on the officially reported numbers from Facebook, you would assume that it’s not, but a rising accumulation of third-party data suggests otherwise, with a new report from eMarketer again showing a decline in Facebook usage, and predicting more of the same into the future. Read full article HERE. 

Facebook’s Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance. As per Facebook: “Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to […]

Is Facebook still growing?

Facebook’s last earnings report was a total disaster. After months of bad news, Facebook unveiled its second quarter earnings back in July and reported less revenue than Wall Street analysts expected — and more importantly, fewer new users. In fact, Facebook didn’t grow at all in its most valuable markets, the U.S., Canada and Europe. […]

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks. Long gone are the days when a business could post a few updates a day, or week, and garner considerable […]