Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram’s Test

First Instagram, now Facebook as well? Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display: As you can see here, the post Like listing doesn’t show the full count, but an indicator of Reactions to […]

New Report Suggests Facebook’s Data Scandals Will Impact Trust in its Libra Currency Offering

Facebook’s vision of creating an alternative currency that will better connect the world through its platforms could face some significant challenges in take-up – and that’s before you consider the regulatory concerns already raised by officials. In order to measure the public’s interest in Facebook’s coming Libra currency, and whether people actually intend on using it, messaging […]

New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Is Facebook usage actually in decline? Going on the officially reported numbers from Facebook, you would assume that it’s not, but a rising accumulation of third-party data suggests otherwise, with a new report from eMarketer again showing a decline in Facebook usage, and predicting more of the same into the future. Read full article HERE. 

Facebook’s Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance. As per Facebook: “Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to […]