Facebook’s Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance. As per Facebook: “Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to […]

Is Facebook still growing?

Facebook’s last earnings report was a total disaster. After months of bad news, Facebook unveiled its second quarter earnings back in July and reported less revenue than Wall Street analysts expected — and more importantly, fewer new users. In fact, Facebook didn’t grow at all in its most valuable markets, the U.S., Canada and Europe. […]

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks. Long gone are the days when a business could post a few updates a day, or week, and garner considerable […]

Facebook’s Testing New Ads Which Showcase Products from Multiple Brands in One Unit

This could be interesting – Facebook’s testing a new ad unit which would display content from multiple advertisers within a single ad collection. As you can see in this example, the ad includes content from two companies within the same unit, with the bottom bar branding alternating on each frame within the carousel. Facebook confirmed the test […]

3 Ways to Turn Facebook Messenger Ads into a Powerful Marketing Tool

Messenger apps have seen enormous growth over the years. The top four messaging platforms—Facebook Messenger, WeChat, WhatsApp, and Viber—boast of over 3 billion active users per month. This number is bigger than the active users of the top four social networks. It goes without saying that people love these apps, and any marketer should learn how to […]