With music fans increasingly turning to social media to learn about upcoming band events, Facebook has this week published a new report into how music industry marketers can utilize social platforms to better connect with fans and related audiences. According to Facebook, live events are becoming a bigger deal over time. Various research reports have suggested that younger audiences, […]
For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by […]
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First […]
First Instagram, now Facebook as well? Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display: As you can see here, the post Like listing doesn’t show the full count, but an indicator of Reactions to […]
Facebook’s vision of creating an alternative currency that will better connect the world through its platforms could face some significant challenges in take-up – and that’s before you consider the regulatory concerns already raised by officials. In order to measure the public’s interest in Facebook’s coming Libra currency, and whether people actually intend on using it, messaging […]
Is Facebook usage actually in decline? Going on the officially reported numbers from Facebook, you would assume that it’s not, but a rising accumulation of third-party data suggests otherwise, with a new report from eMarketer again showing a decline in Facebook usage, and predicting more of the same into the future. Read full article HERE.
Facebook is about to let us in on one of its darkest secrets: how many companies can track us outside of its service, thanks to its ad targeting tools. Though it’s been well known within the tech and advertising industry, it’s not something the typical Facebook user has been given much visibility into. But that […]
Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance. As per Facebook: “Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to […]